California Business & Professions Code § 17501 allows a 'former price' only if the item was actually offered at that price within the previous 90 days. Inflating the original price to fake a bigger discount is false advertising — online and in stores.
We investigate whether the advertised 'former price' was real — using receipts, archived pages, and price-tracking data.
Pricing pages change fast. We help you document the advertised prices before the retailer quietly corrects them.
We pursue restitution and injunctive relief — individually or as a class action when the practice is store-wide.
California gives shoppers powerful remedies against fake discounts.
Send us what was advertised and what you paid. We'll check the price history and tell you — for free — whether you have a claim.
Or call us directly:
(650) 781-8000